La Vida La Comida

Interesting post on the Google CPG blog about targeting Hispanic grocery shoppers.

I read something about marketing to Hispanics almost every day, I’d be curious to know how Latin Americans feel about their own culture being marketed back at them.

P&G markets a honey-flavored Vics to Hispanics and The Packer reports on produce trends in this market.

Friday Wrap-Up

Interesting video over at Hard Knox Life today. Electronics is one category where consumer feedback is key, who makes major electronic purchases without reading eh reviews? No one I know!

M-cause covered a tetanus charity promotion that Pampers is involved with. Great Cause- interesting choice of terms - Flash Mobs have been getting press recently after this San Francisco flash mob pillow fight cost the city thousands in cleanup.

Uncle Ben's Promo

Uncle Ben is giving is giving it away, win $100 worth of rice for you and yours in this promotion from Uncle Ben's and Mom Generation

Your Digestive Makeover

What will Procter and Gamble think of next?

To promote the launch of Align, P&G has partnered with celebrity dietitian Ashley Koff for MyDigestiveMakeover.com. This is your chance to win tickets to the People Choice Awards, after party and a personalized digestive makeover with Ashley, because - whats on the inside matters most.

So tell P&G about your digestive discomfort, and get ready for intestinal rejuvenation. Over-sharing is about to get a whole new meaning...

Promotionlink.com Relaunch

Hello Bloggers,

We have relaunched Promotionlink.com. It's an online newsletter that announces upcoming tie-in promotions, sampling programs, sponsorship and much more.

We have added new feature, advertisers will now be able to post listings free on Promotionlink.com. Our goal is to create a community of promotional professionals, and make it easy for brand and promotion managers and agency people to find relevant and targeted promotion programs. Visit promotionlink.com or contact me directly for more details.


Bob

Happy Birthday, Permission Marketing

Yesterday, Seth Godin made everyone who read Permission Marketing when it first came out feel really old.

His post made me think about how much permission marketing has changed, ten years ago it was all email.