Stars Of "(500) Days Of Summer" Also Stars Of Ikea Ad

Product placement in motion pictures is not just another way to advertise. It's a way of integrating a brand with another medium, giving the brand the halo of associating with popular culture.

In a BrandFreak article, a major Ikea placement is noted in the popular summer film "(500) Days of Summer." The two main characters race around the store pantomiming domestic bliss such as cooking in an Ikea kitchen or trying out an Ikea bed.

An Ikea store had to close for a day for shooting but it will now certainly benefit from the many young couples who want to reenact what they had just seen on film.