Celebrity sponsorships have always been a great way to promote products. But instead of pairing the celebrity and the product in an arbitrary manner, Sony has decided to include their expertise as part of a new campaign.
BrandWeek has listed Justin Timberlake, Peyton Manning, and Nigel Barker as some of the many celebrity experts Sony is using to represent their electronics. For example, Barker, a photographer and judge on America's Next Top Model will be endorsing cameras. Manning, a football icon, will be celebrating the advantages of watching sports on a high definition television.
All of these celebrities have a special skill which have made them genius in their field, and Sony wants to transfer that idea to its products.
Wednesday, August 19, 2009
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment