Nestle Will Send One Healthy, Pure Family To Hawaii

Living healthy has its rewards: fit body, better skin and hair, and a longer life span. But what about a trip for four to Hawaii?

According to Promo, Nestle Pure Life has decided to offer a vacation in Hawaii and a private session with Bob Greene (Oprah's fitness coach) to the family that can most rise up to its healthy lifestyle challenge. Nestle wants to show its consumers that by making small short term adjustments, such as replacing soda with water and exercising daily, they can continue onto a life of long term health. The challenge will ask families to register on the Pure Life/Best Life website and report their daily progress. By registering, families can also win small health rewards along the way and they can also participate in games on the Nestle Pure Life Facebook page.

Nestle is not only promoting a wonderful lifestyle trend for consumers to follow in but it is incorporating its brand as a part of that lifestyle.