To compete in the heavily digital-based music industry, record companies often run on-pack promotions on CD's and DVD's. But one company is embracing new technology.
According to BrandFreak, Warner Brothers is launching a 40 minute long video to accompany the release of One Eskimo's new album The Adventures of One Eskimo. The video offers a new way to distribute music for Warner Brothers plans to sell it not only as a DVD at retail but also through iTunes, pay-per-view, and Video On Demand.
There is also a viral campaign to create excitement, prompting consumers to participate in an online puzzle.
Tuesday, August 11, 2009
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