With digital music still on the rise, record companies are striving to find ways to maintain consumers' interest in CDs.
BrandWeek reports that Island Def Jam Music Group, will release a 34 page booklet (in co-production with ELLE magazine) featuring advertisement in Mariah Carey's upcoming CD "Memoirs of an Imperfect Angel." The ads will reflect Mariah Carey's tastes in clothing, jewelry and lifestyle.
Not only is Island Def Jam is generating additional revenue by selling ad space but including a high quality added value on-pack offer something digital music simply does not have.
Sunday, August 2, 2009
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