Let Estee Lauder Give You A (Virtual) Makeover

Make-up is one of those products that requires testing before buying. But that means going into the make-up department and repeatedly putting on and removing make-up, an act that can be tiresome. Estee Lauder is simplifying this process by giving its consumers a virtual makeover.

According to BrandFreak, the beauty giant has created an internet application that allows anyone to upload their own photos which then can be virtually made up with a great variety of make-up available on the Estee Lauder website. The application can be added to a number of social networking websites.

This is not only an innovative way to get customers to try their products but will allow Estee Lauder extended consumer exposure.