In-Store Sampling Inspires Repeat Purchases

Marketers spend a ton of money on ad campaigns to support their brands. But at the end of the day, the goal is to get the consumer try the product. A new study shows that product sampling can have more of an effect than any television commercial.

Progressive Grocer features a report that shows a significant sale increase for brands that participate in the in-store sampling program. This study also has a hand in brand loyalty; the report also shows that consumers are more likely to buy another product from the same brand that they have already sampled from.

It does not matter if it is a well-established brand, a new brand, or a brand extending its line, sampling proves to be beneficial.