Eight O'Clock Apps Tap Into 'Mad Men's Social Power

The popular AMC program 'Mad Men' reflects the ever-changing 1960s American culture through the lens of advertising. Now Eight O'Clock Coffee would like to do the same with 'Mad Men' itself.

According to MediaPost, Eight O'Clock Coffee has sponsored three new computer applications (custom 60's style avatars, 'Mad Men' character quiz, and 'Mad Men' e-cards) that will not only coincide with the upcoming new season of the television show but also reach out to its fans in a fun way. The applications can be used on all sorts of social networks such as Facebook and Twitter. By joining forces with an already widely popular product, this is a smart of Eight O'Clock Coffee to tap into the same demographic with more ease.