Many companies have garnered the power of social networks such as Facebook to help promote their brands. After receiving high returns and free publicity, one company is giving back.
According to Promo, Bud Light Lime was introduced to Canadian consumers earlier in the year through a slew of grassroot Facebook campaigns. Anheuser-Busch made Facebook pages and asked fans of the beer to create party pages in which the best consumer-made promotion was rewarded with a Bud Light Lime party. The campaigns did so well that Bud Light Lime now wants to reward its Facebook fans by asking them to vote for their top three favorite tunes and will release a playlist of the ten most popular songs that will be free to download at Puretracks.
Anheuser-Busch's partnership with Puretracks will once again generate great publicity for its brand and also create a sense of brand loyalty by consistently developing a relationship with its consumers through constant feedback.
Monday, August 17, 2009
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