Private Label Programs Take Off

It's time to let go of all your preconceptions of private store brands. There has always been an unspoken rivalry between national brands and private store brands. Maybe the quality was suspect. Consumers feared being pegged as cheapskates by purchasing store brands.

But according to a BrandWeek article, it seems like private label is soaring.

7-Eleven is one of the corporations that is embracing the launch of private label products. Started out as a frugal shopping alternative, many consumers have stuck with the private labels even as recession begins to show signs of improvement. They find the quality to national brands comparable or in some cases, better. This trend will allow many retailers to introduce even more products into the market.