Since the launch of the Mac vs. PC advertisement campaign by Apple, Mac un-officially established itself as the "cool" operating system. And as a result, PC (or rather Microsoft) has been chalked up as the boring one and a symbol of the cubicle-confined grey suit drones.
But Microsoft has blasted away this stereotype with its new action-packed Microsoft Office 2010 campaign. According to BrandFreak, the campaign is basically a viral video that has been circulating on YouTube. By parodying big-budget summer action thrillers and making quips about itself, like Clippy the annoying paperclip that showed up in various Microsoft Office programs, Microsoft not only found a great way to entertain the consumers but also garner interest in its new product.
Tuesday, July 14, 2009
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