Marketers Prepare To Conquer With Japan's "Wavertising"

Promoters are always looking for new ways to plant advertising. With freeways, pavements and fields covered in logos and skywriting no longer an innovative medium, only one other earthly element is still relatively brand-free: water.

According to a BrandFreak article, promoters in Japan are hoping to change that with a new technology developed by Akishima Laboratories that literally allows programmers to write in water. The device is called AMOEBA(Advanced Multiple Organized Experimental Basin) that is a cylindrical rim lined with about 50 triggering device that can create any patterned wave possible. It can create both letters and symbols, and in a way, also has a mystic air about it. It will come as no surprise if AMOEBA becomes an integral part of the next wave of advertising.