A guerrilla campaign is nothing new to the world of marketing. This time, a brand uses gorilla suits in their guerrilla campaign!
According to BrandFreak, Bliss spa has donned a wilder persona for its new hair-removal campaign. In addition to sending out the typical bikini-clad women onto the streets of New York City, people in Gorilla suits (also wearing bikinis) will also be tagging along handing out free samples and coupons to Bliss.
The gorilla suits not only make a humorously exaggerated jab at people who neglect hair-removal but will stand out in a crowded marketplace.
Tuesday, July 28, 2009
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