Cities like New York, Los Angeles, and Philadelphia are known to have graffiti scrawled across all sorts of places. Either as a form of artistic expression or street tagging, graffiti has always been an underground sort of thing.
In a BrandWeek article, it appears that Domino's Pizza has become one of the first major American company to utilize graffiti in a campaign in the United States. Domino's has imprinted the Domino's logo onto major city streets by using an eco-friendly graffiti company by cleaning the street grime around a stencil of their logo.
This campaign allows Domino's to get exposure on neighborhood level. Domino's is also giving away $15 coupons to the first 250 people to find and take a photo of the graffiti.
Tuesday, July 14, 2009
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