Cheerios has always been a part of a delicious breakfast. Children have also enjoyed Cheerios over the years and have become major consumers of the brand. So it comes as no surprise that Cheerios is now tucking away children's books with its delicious breakfast bites.
According to an article by Promo Magazine, Cheerios has been inserting winning copies of its children's book writing contest in its packaging. The winner not only get exposure to the target audience but also a great opportunity to publish with Simon & Schuster, a partner of Cheerios in the Spoonfuls of Stories program (where another contest is already on the way).
Sunday, July 5, 2009
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