Reach 320 Million Consumers - Simon Santa Photo Experience at 170+ Malls

Generate excitement and awareness for your product, brand or service with over 6.25 million visitors with children 10 and under this Holiday season at 170+ Simon Malls November 1-December 24, 2011. Supported by on-mall advertising, radio, newspaper, website, targeted email blasts and social media coupled with interactive event opportunities, this time honored tradition delivers over 6 billion consumer impresssions. This turn-key sponsorship includes staffing to distribute your brands coupons, samples and deliver your brand message in over 25 top DMA's. On-mall space for pop-up stores or brand activation also available as part of sponsorship of this anticipated magical family event capturing memories of children with Santa Claus. Click here for more details.

Wasteful Packaging

Here's an interesting slide show from The Daily Green:

http://www.thedailygreen.com/healthy-eating/latest/wasteful-packaging-for-food?src=nl&mag=tdg&list=nl_dgr_gfd_non_010411_wasteful-food-packaging&kw=ist

Lose The Tube

The toilet paper roll is about to undergo its biggest change in 100 years: going tubeless.

On Monday, Kimberly-Clark, one of the world's biggest makers of household paper products, will begin testing Scott Naturals Tube-Free toilet paper at Walmart and Sam's Club stores throughout the Northeast. If sales take off, it may introduce the line nationally and globally - and even consider adapting the technology into its paper towel brands.

Read the whole story: usatoday.com

Post Recession Consumer Spending

What will CPG companies do when the economy turns around? Apparently more of the same according to a recent piece in Brandweek http://bit.ly/csAWVz. Last year, most packaged goods companies pushed a value message. As we see a few green shoots appearing in the econmomy, apparently consumers are taking a more cautious and conservative attitude with their wallets. Campbell Soup exec Denise Morrison said “Keeping the value proposition with consumers is very important in this [post-recessionary] economy. There have been changes to the shopping behavior.”

2010 Minor League Baseball Opportunities

Fieldstone Promotions is creating and executing larger than life promotional events with Minor League Baseball. Geared towards family oriented audiences, benefits include direct demos/sampling, in game announcements and branded games, Jumbotron ads, PA announcements, etc. Leverage key accounts and in market opportunities with incentives and media opportunities. Summer long tour will reach over 500,000 consumers one-on-one. Plus millions of brand impressions. Contact: Mike LHomme, mlhomme@fieldstonepromotions.com.

New Event - Association of Coupon Professionals

The Association of Coupon Professionals as part of its commitment to improve business conditions in the coupon industry holding two regional Coupon 101/102 workshops. Attendees can learn the basics of the business or refresh themselves on coupon topics in a one day workshop - 10/7 Rosemont, IL and 10/28 White Plains, NY. For more information, call John Morgan, 610-789-9993, John.Morgan@acp-hq.org or visit www.couponpros.org.

Rosemount Wines To Appear On "Hell's Kitchen"

Cooking shows have never had a greater appeal than they have now. In a time when many can no longer opt to dine out at fancy restaurants, cooking and entertaining from home has become a fast-growing trend.

According to Promo, Rosemount Wines wants to take advantage of the rise in cooking show popularity by partnering with television's most infamous chef Gordon Ramsay. Ramsay rose to fame in America with his cooking competition show Hell's Kitchen. Rosemount Wines will be featured prominently in episodes of Hell's Kitchen and in turn Ramsay will include his recipes in a wine and food pairing guide released by Rosemount Estate. Consumers will also have a chance to win tapings to Ramsay's show at select markets selling the wine.

Rosemount will hope to generate great buzz for its wines as praise for cooking shows are not letting up any time soon.